The Business Edge Blog

March 6, 2012

DST 2012: Use Your Extra Hour of Daylight to Look At Your Business

 We gain an hour of daylight starting this coming weekend.  What will you do with yours?

If you are a business owner with a physical location, step outside and look at your business as your potential and existing customers do.  Is the window clean?  Are the exterior walls in good shape?  How about your sign?  Do you have something that makes your customers smile as they enter your door?  Use your extra hours of daylight to spruce up from the outside in.

If you don’t have a physical location, step outside and look at your business as your customer would by looking at all your marketing material.  Start with your business cards and your tagline.  Are they still up to date, or do they need a bit of freshening up?  Look at your brochures and social media.  When was the last time you updated your experience?  Each client job you work on provides you with new experience.  Spend your extra daylight hours updating your business look.

Do you drive a vehicle in your business?  What impression does it give your potential customers?  If it looks like you live in your car, it’s time to clean it out.  If the tools of your trade are scattered all over, what impression does that give your customers of the care you will give their things?  Use your extra daylight hours to organize your tools.  Does your car or truck look like it has gone the entire winter without a car wash?  Use your extra hours of daylight to spruce it up inside and out!

When you look at your business through your customers’ eyes, what do you see?  Share your creative solutions with us below.

Holly                      Licensed Professional Business Coach    Certified Retirement Coach

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3 Comments »

  1. As I look at the business, I see much room for improvement. I have laid solid foundations and now I need to become completely committed. A home-based business can allow you to let things slide, but you encourage me to get with the program and become super successful.

    Comment by encorenow — March 6, 2012 @ 9:07 am | Reply

  2. Reblogged this on Council Blogs.

    Comment by councilblogs — March 6, 2012 @ 9:36 am | Reply

  3. Hi my loved one! I want to say that this article is amazing, nice written and come with almost all important infos. I would like to see extra posts like this .

    Comment by Buy Used Homeschool Workbooks — April 7, 2012 @ 9:05 am | Reply


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