The Business Edge Blog

February 28, 2012

Use Your Extra Day (Feb 29th) Wisely!

An Extra Day This Year!

It will be here before you know it.  It only happens every 4 years so it’s a special day.  How will you spend yours?

 As a business coach I am encouraging my clients to find ways to develop their marketing plan for 2012 in more detail.  Here are a few of the things we’re talking about:

> Who is your ideal client?
> What issues do they face that you can solve?
 > Do you speak directly to your client’s issues in your marketing materials?
> Where can you find a group of your ideal clients meeting together?
> Do you have a signature talk that you can present to a group of your ideal clients?
> Are you networking at least 6 hours per week?
> Do you set a goal for each of your networking events?
> If you use social media to connect with your ideal clients, do you have a list of ideas that you have collected throughout your work that provides you with a ready list of topics?
> Do you have a “well thought out, well strategized, robust 2012 marketing plan” so that you are continually marketing on schedule?

If you are networking regularly it’s probably time to update your elevator speech.  I’m amazed by the number of times I have overheard someone say to a business owner they see all the time – “I didn’t know you did THAT!”  Choose something you do that is not in your current elevator speech.  Add it to your revised speech.  Let me know what happens!

Let us know how you spend your “extra” day and the results you see in your business! 



1 Comment »

  1. I always appreciate your coaching comments. I used the day to develop a new business blog related to my home-based business. I am already getting comments with only two posts. What is an elevator speech. I think I need to work one up.

    Comment by encorenow — March 6, 2012 @ 8:49 am | Reply

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