The Business Edge Blog

September 6, 2011

The #1 Business Lesson from Not Having A Barbie

Business and Barbie

When I was growing up my Mom decided that she did not want me to have a Barbie.  She felt it set unrealistic expectations of what I would grow up to be and the life I would desire.  She probably was right.

Some business owners (regardless of Barbie ownership) don’t understand that it takes hard work and a good plan to get to the point that there is a red convertible in the drive, closets full of clothes, a house with many rooms, an RV and endless other toys for time off.  Sometimes they get frustrated and quit because they are not reaching the expectations they had for their business success fast enough.

Do you have a business plan?  Seriously – even if you have been in business for a decade or more – do you have a sense of where your business is compared to where you planned it to be at this point in time?  What expectations do you have for the future?  How will you get from where you are to where it is you plan to be?  Some business owners “make it” and it looks easy, like Barbie’s life.  The rest of us need to know where our customers will come from, how to reach them, how to serve them well, and how to set up systems and procedures as we grow so that we are not the limiting factor in the business.

It’s starting to feel like the end of the year with the fall weather.  Reflect on where your business is relative to where you had planned for it to be this year.  If you are not where you hoped to be, there is still time to make a difference.  In planning for next year, set aside time to develop a business plan.  It does not need to be as formal as a banker would like to see, but something that helps outline action steps you need to take and that you can refer to throughout the year and make adjustments as you go along.  Need help?  Let me know.  This is where a Business Coach can help!

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