The Business Edge Blog

July 27, 2010

Why Do Business With You?

Filed under: Uncategorized — bizcoachholly @ 6:06 am
Tags: , , , , , , ,

I was working with a new business owner and asked him to give me his sales pitch – the same one he would give to a prospect.  He started listing “things he does”, comparing this to what the competition would do. 

As he was listing the differences it all made sense to him, but I would bet most of his prospects would quickly have tuned out.  What about pictures?  A picture is worth 1,000 words! 

I suggested he create a portfolio, including photos of his work next to photos of the competitor’s work.  In the future as he speaks to prospects he can flip through the portfolio of pictures focusing on HIS workmanship, and make brief reference to how it looked on a job XYZ company did.  With side by side photos the reason to choose to do business with him should be obvious.

Comment on how this might help you in your business…….

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