As one of my fellow coaches was “cleaning house” on a client’s web site, she came up with 10 tips to pass on to you:
1. Use pictures. People LOVE to look at pictures of you, your team, and your product. In today’s cyber world, people want to feel like they are connecting with a person, and pictures make you feel real and approachable.
2. Offer a free gift with a sign in box so you can capture their names.
Ask for as little information as possible – ideally a first name and an email address only.
3. Make your free offer very compelling. Have it be something they would say
“Oh, I have got to have that.” Generally speaking a newsletter is NOT a good free offer. Give them tips, resources and strategies as a gift, and then send your newsletter as a regular follow up.
4. Ensure people that their email address is safe and will not be sold or spammed.
5. Use key words in your website copy that people search for, so your website pops up in search engines. If you deal with local clients, be sure to mention your geographical area in your language.
6. Put your special offer high on your web page (this is called ‘above the fold’), where people do not have to scroll down to see it.
7. Make it easy for people to contact you. If you do not have an address or phone number, this creates a negative feeling that people will not be able to contact you if they hire you.
8. Address their problem and your solution on your home page. Make them feel like they have ‘come home’ when they read your home page.
9. Use testimonials. People love ‘social proof’ – hearing from someone else about your products and services. Even if you are just starting out, you probably have worked with someone who will put in a good word for you. If you are new,
make it a priority to get testimonials as soon as possible. Consider giving your services away to a few people in exchange for a good word.
10. Look professional. Your website does not have to be an award winner, but it does need to look professional. Make sure the formatting is consistent with no spelling or grammatical errors. If you are doing your website yourself, have an
objective third party give it a look over.
By implementing these simple tips on your website, it will be sparkling clean and people will want to come visit, stay, and send their friends.
Share some of your website strategies, tips and woes in the comment section below.
Until next time – Remember to mind your business!